A glass of Nasti Spumante anyone?


Wal-Mart reportedly has announced that it will begin offering customers a new discount item, its own store-brand of wine. The world’s largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the wine at an affordable price, in the $5.00-$7.50 range.

Wine connoisseurs may not be inclined to serve their guests the Wal-Mart brand, but "there is a market for inexpensive wine," said Kathy Micken, professor of marketing at the University of Arkansas , "and the right name is important."

0007644080791_215X215 Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand. The top surveyed names in order of popularity were:

10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can’t Believe it’s not Vinegar
2. Grape Expectations
1. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
P.S. Don’t bother writing back that this is a hoax. I know possum is not a white meat.

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