Everyone’s a-twitter about social media’s darling du jour, Pinterest. On the off-chance that you don’t know what Pinterest is, here’s a quick intro. My friend, Linda Barton from Hattiesburg introduced the site to me last night and I’m addicted.
Pinterest is hot stuff. It won Best New Startup at the Crunchies Awards, and it is one of the top 10 social media sites, with staggering growth in page views and a deluge of buzz.
It’s sort of a picture bank of things people love. It’s about food, interiors, gardening and a philosophy of life that closely mirrors my own.
Did I mention that Pinterest is still invite-only? And it’s already inspired spin-offs, including eerily similar copycat Pinspire, and the testosterone-infused Gentlemint ("a mint of manly things") — mustaches, sports, and leper colonies (for real).
For pinners, it’s an addiction. There’s a delightful voyeurism in browsing through peoples’ visual wish lists ("I never knew Carl liked aardvarks!"). Pinterest is a place to make discoveries, organize cravings, and drool over things you never knew existed, but now, must have. The verbing of "pin" is upon us, and it’s changing the way people learn about and interact with brands.
For marketers, Pinterest seems like the Promised Land. Social bookmarking is the confluence of so many buzzword.
Check it out, I think you’ll like it. P. S. I’m still waiting on my invitation, but they promise it’s “in the mail. I’ve never been a fan of facebook and all those phony fake friends. As an experiment I introduced myself under another name and claimed I was a lap dancer from Queens. Whosh – like a miracle I had 250 “friends.” I like my friends close up and in person.