Too many choices cause supermarket confusion


Sometimes I think we just have too many choices when it comes to grocery shopping. Remember the day when there were only a couple of cereals available? Now there are hundreds!

My neighbor asked me to pick up some colas for her while I was at the supermarket the other day. Sounds easy enough, but then I approached the soft drink aisle, I wondered if she wanted classic, diet, caffeine free, caffeine jolt, cherry, lime, or vanilla.

Ditto for chips – I remember when there was one potato chip – Lays; then along came ruffles and the market broke wide open. Now they are flavored with vinegars, mustard and sour cream and come in puffs, waffles, tortillas and scoops.

Have you tried to buy orange juice lately? You must decide if you want pulp, no pulp, some pulp, lots of pulp, MOST pulp, calcium, antioxidants, fiber, added Vitamin C, calcium and vitamin D. You have traditional, original, grovestand, grower’s style, homestyle, low-acid, light, or heart healthy with Omega-3s.

Aspirin? Forget it. Do you want Advil, Aleve, Anacin, Ascriptin, Bayer, Bufferin, Ecotrim, Excedrin, Halfprin (not sure about the other half), Legatrin, Mobigesic, Momentum, Motrin, St. Joseph, or Vanquish?

I picked up a bottle of a generic brand and ripped it open before even paying for it. All those choices actually gave me a headache.

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